Content marketing agencies are not what you think they are.
Most content marketing agencies are just middlemen (or women). They may have you convinced that they deploy multiple writers, researchers, subject matter experts, and designers to deliver a single content asset to. In reality, however, most content agencies have a single writer, and one designer working on a single content asset in the shadows.
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Over the course of the last six years, I have spent considerable time interviewing Heads of Marketing and CMOs, about why they hire agencies to meet their content requirements. The answers have been varied so far – ranging from lack of knowledge about reliable freelancers, to high volume of requirements, and absence of alternatives to their existing agency.
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The fact is that very few agencies are able to deliver added value to their clients – in the form of quality, content performance, or even volume. They devise the idea of ‘managing’ writers and designers, when in fact, the management is invented, and can mostly be automated with a Google Sheet. Unless you are working with a top-notch agency that charges you $3000 for a single blog article, chances are that you are working with a middleman.
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Don’t get me wrong, I myself have worked with agencies for over 3 years to pull in a stable amount of work every month. In the process, I also got to work with big clients and write on very exciting topics. But I have also seen client needs take the backseat during my work with agencies.
3 reasons why you should consider hiring me instead of a B2B content marketing agency:
â–¶ Money.
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I charge you less than the typical B2B content marketing agency.
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Instead of paying for a writer, a project manager, and agency profits, you pay a content marketing pro who can take care of your research, writing, design, project management, and reporting needs.
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â–¶ Your experience.
It is a lot easier to collaborate when you can directly talk to the writer and designer.
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Instead of communicating your requirements, your feedback, and desired changes, through comments and project managers, you can simply talk to me, or collaborate directly on the documents where the work happens.
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â–¶ Consistency.
You get consistent quality, tone, and style, with one person working on all your assets.
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Content marketing agencies often assign each asset to different writers, because their end goal is to maximise volume, while keeping all writers familiar with the subject matter of all their clients. When you work with me, you get a predictable quality, tone, and style across all the work.
Elevate the outcomes of your marketing operations by hiring a freelance B2B content marketer today.
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